A recent article in the Harvard Business Revenue (HBR) has me thinking about the push and pull theories of entrepreneurship a little differently. The HBR article explores how entrepreneurs and innovators in Africa are breaking through long-standing barriers of corruption, flawed infrastructure, skills shortage, and a mistaken belief that the country’s middle class provides the most promising market segment to achieve successes where global corporations could not (Christensen, Ojomo, & Van Bever, 2017). The authors suggest that entrepreneur’s desires “push” a product or service, while “pull” responds to the specific needs of the market (Christensen, Ojomo, & Van Bever). The