The COVID-19 pandemic provided a window into the future. It is a disruptive force that affected all levels of a nonprofit organization’s system. It highlighted the necessity for rethinking operations and leadership approaches. The vast interconnectivity of actors required to fulfill the mission of many public sector nonprofit organizations creates...

Misidentifying your target market can be disastrous for your startup. Learn about the difference between the total available market (TAM) and target market (TM), and how a narrowly defined TM can improve your marketing efforts, reduce costs, and increase customer engagement and loyalty.

A sales plan is direct and straightforward and focuses on how to identify and develop new customer sales opportunities as well as how do grow revenue opportunities from existing customers. If you have not developed a sales plan for your business, here is a framework to get started.

Too many entrepreneurs are flying by choice or necessity by the seat of their pants, throwing things against the wall and hoping they will stick. What I have learned through experience and formal entrepreneurial education is there is not a magic formula that will breed successful ventures, but there is...

The individual who can get a company off the ground is usually quite different than the individual who can run it well as it grows. The skills and abilities required of each are very different. A founder must take the time to learn new skills to transform from the role...

In my interview with executive recruiter Lynda Liner, she offers, among other things, that entrepreneurs should not rush the process in hiring those first employees, the importance of communication about the position's authority and responsibility in the hiring process, and tips for identifying a top recruiter for your firm.

You often have many needs, but you also have a limited payroll budget. The temptation is always to hire the most technically skilled person for the job, for the least amount of payroll. Getting the biggest bang for your buck sounds logical, but is it?

Empathy, courtesy, language proficiency, are among those skills that bring cohesiveness to the company. In the absence of tools that attempt to measure soft skills, you, like many other managers, might interview others by assessing their “ability to do the job.” In doing so, you are likely assessing only their...