Innovation

If innovation is a good idea, it’s worth doing poorly.

Successful marketers today understand that we must keep our eyes open and our ears tuned-in to all that happens around us today. Yesterday is irrelevant in today’s culture. We must be bold enough to take action on what little we know, or think we know, and connect the seemingly-unconnected patterns in daily living to find opportunity for innovation.

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Culture and demographics

I like change, except…

Perhaps most important to me in this experience was learning, first-hand, that people have to want to change and buy-in to the benefits the change will bring. Change can’t be forced upon them. Human beings like to have some sense of control and often change processes,

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Branding

Are you making promises you can’t keep?

A relationship with a customer is based on trust-trust that’s built on a series of promises that a company has kept. Break a big promise and you’re immediately history. But what happens when you break a small promise?

How many customers have you lost due to broken promises brought upon by the actions of one or two individuals? I would suggest you will never know, if you’re breaking the small promises. These customers aren’t going to complain, they’re just going to gradually slip away to your competitors. You’ll never know what promises you’ve broken or how often you’ve broken them, so

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Branding

Supermarket loyalty?

First of all, nearly every supermarket offers the programs with price-off incentives. In other words, have the card, get a special price. Where’s the loyalty in that? Many people (including those in my immediate family) have cards to all the local supermarkets and take advantage of the special pricing on key merchandise at all of the stores. Again, where’s the loyalty?

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Keeping customer promises

Keeping Promises Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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Inside the customer’s mind

Inside the customer’s mind – A framework for creating profitable customer relationships Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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Culture and demographics

The trouble with cellphones

In my travels lately, I’ve come to notice that people will use their cellphones anywhere to talk about anything. I’ve been privy to conversations about lawsuits, financial difficulties, and marital disputes, all thrown out in the open for any wandering ear to hear. It’s not that I’m trying to listen. I try to tune out other conversations, but it’s almost as if my ears (and I’m sure those of others) automatically tune in on words or phrases like, “lawsuit”, “…divorcing him”, “caught her in bed with…” or “I’m filing for bankruptcy”. I’m not trying to be nosy, my ears just

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Marketing out of the box

Marketing Out of the Box Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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Finance, fundraising and technology

Finance, Fundraising and Technology: Beyond the Bottom Line Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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