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Entrepreneurship

Investor Tip: Customer Acquisition Cost is Key

Understanding the Customer Acquisition Cost is critical to business operations. Every entrepreneur should know what it costs to acquire a new customer and how those costs flow through the business in particular to the impact on marketing budgets, the effectiveness of marketing and sales expenditures, and overall business profitability.

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Entrepreneurship

Answering Big What-Ifs: The Interactive Pro Forma

One of the best ways to understand the financial implications of changes a business is to build an interactive pro forma. The interactive pro forma will allow an entrepreneur to quickly change assumptions and easily see the possible financial impact on the business as those assumption flow through the other financial statements. Once set up, it allows an entrepreneur to play a “What-if” game with assumption inputs and watch how those changes affect the business performance.

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Entrepreneurship

Financial Risk and the Entrepreneur

Each type of entrepreneurial venture encounters some level of risk. Risk management is an entrepreneur’s responsibility and understanding entrepreneurial finance is the key to minimizing risk. Considering knowledge of entrepreneurial finance is so often the difference between success and failure, all entrepreneurs should devote themselves to understanding the key financial indicators for their business.

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Marketing

How social media trust changed marketing

Social media has established an entirely different trust model than what we are used to with traditional media outlets. This new model is built on peer influence and not channel trust and it requires entrepreneurs to think differently about advertising and marketing.

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Finance

Interview: Kim Stewart on Entrepreneurial Financing

In my interview with BB&T’s Kim Stewart, she offers, among other things, that entrepreneurs seeking financing must be prepared with a business plan, knowledge of the industry, and distinctive competencies you might bring, and identify the risks and the steps that you are taking not only to mitigate those risks but also to mitigate the loss in the event the risks are realized. 

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Culture and demographics

It is Time to Think Differently about Entrepreneurship

The small number of established businesses started by Asian, African American, and Hispanic entrepreneurs, the declines in startup activity among those under 34 and limited startup activity by women are just a few of the challenges to America’s economic growth in the coming years. It is time to think differently about entrepreneurship.

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Entrepreneurship

How Angels Exit an Investment

Angel Investors are likely to want to know an entrepreneur’s exit plan from the beginning. While those exit plans may change as the business moves from its seed or start-up phases into something more mature, the entrepreneur who understands the need to formulate a positive (e.g., profitable) exit strategy from the beginning is likely to have greater interest and engagement from the investor. Considering this, let’s examine the more common positive strategies in which angel’s exit investments…

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