Systems and Coordination

Residual Customer Value Calculator

The Residual Customer Value Calculator helps to estimate the value a single customer for your company over his/her lifetime. Test it out!

Dr. David L. HarkinsSeptember 7, 2009

The Residual Customer Value Calculator helps to estimate the value a single customer for your company over his/her lifetime.

The purpose of this calculator is not to create a defined and tangible customer value equation; rather, it's to simply provide a way to estimate what a single customer might be worth based on the average purchase, the number of times he/she purchases during a year, and how many people this individual this person may influence.

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