Yes, I like paper.li. Or at least I like what it has the potential to become with just a few minor additions. Paper.li pulls information from the tweets I send, although most of the content comes from the people on Twitter in order to round out the “news” for the day. Currently, there are no controls to fine-tune or otherwise tailor the content. I don’t get to choose whose content goes into the paper, nor do I get to filter it in anyway aside from the hashtag or a few select list options.

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There is much talk in marketing circles about how to measure the impact of social media. Some measurements are hard, such as actual campaign response and conversion rate measures. Others are a bit softer, such as measuring campaign reaction frequency and tone (e.g., positive, neutral, negative). While both are valid measures, I do think we have been missing a broader, yet critical component of our measures—the overall financial impact of word-of-mouth (WOM) spread.

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Social media tools help level the playing field for organizations that are “hearing impaired.” It’s like having a pair of super-charged, digital hearing aids that help you amplify just those frequencies you need to hear. This ability to listen, hear and actively engage in conversations 24/7 allow your organization unbelievable opportunities to learn from your customers, correct your mistakes, and build a loyal following.

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December 15, 2008, over a million members of Facebook.com planned to stop using the website for a day.  It seemed many users were unhappy with the new layout, account deletions, and interaction limitations of the network. They believed that by staging a blackout, Facebook management would listen. It didn’t work.

There are more than 40 [...]

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Trust is still the currency

On October 28, 2008 By

As Web 2.0 and social networking technologies gain a greater foothold on our culture, I often hear LinkedIn.com founder Reid Hoffman’s quote, “Privacy is an old man’s concern,” tossed about. There is some truth to that, I suppose. Although I suspect the real issue is “trust” and not [...]

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Cool Tools for Small Business: Vol 1 – 19 Indispensable Websites

Please note that this e-book is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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