Yes, I like paper.li. Or at least I like what it has the potential to become with just a few minor additions. Paper.li pulls information from the tweets I send, although most of the content comes from the people on Twitter in order to round out the “news” for the day. Currently, there are no controls to fine-tune or otherwise tailor the content. I don’t get to choose whose content goes into the paper, nor do I get to filter it in anyway aside from the hashtag or a few select list options.
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There is much talk in marketing circles about how to measure the impact of social media. Some measurements are hard, such as actual campaign response and conversion rate measures. Others are a bit softer, such as measuring campaign reaction frequency and tone (e.g., positive, neutral, negative). While both are valid measures, I do think we have been missing a broader, yet critical component of our measures—the overall financial impact of word-of-mouth (WOM) spread.
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We need social media tools to help us maintain our ability to be human in the face of the demands made on us by our culture, our peers, and ourselves. These tools are now such an essential part of how we function as individuals and who we are together as a community, that living without social media and supporting technologies is unthinkable.
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Life is no longer exclusively defined by what is happening in our physical presence. For many of us it resides in the palm of our hands and is illuminated by a tiny screen. Social media and digital technologies are only tools to help spread the message. What is most important for marketers to remember is simply: great stories and memorable experiences spread quickly to build brands.
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I am certain of two things, though. One: Everything about technology and social media interaction will continue to evolve. For those of us who are early adopters, we gain great insights into how that evolution may occur. Two: My friends, who don’t understand Twitter today, won’t understand the next step in the evolution either. Unfortunately, they will find themselves farther and farther behind; not just with technology, but also in their social interactions with others as many of their friends more readily adopt the changing way we communicate as a culture.
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Social media tools help level the playing field for organizations that are “hearing impaired.” It’s like having a pair of super-charged, digital hearing aids that help you amplify just those frequencies you need to hear. This ability to listen, hear and actively engage in conversations 24/7 allow your organization unbelievable opportunities to learn from your customers, correct your mistakes, and build a loyal following.
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Using just 140 characters, folks are striking up conversations around world on a variety of topics and in “real time” with Twitter. If you are not already familiar with the tool, essentially users get a “platform” from which to speak about their passion (similar to a blog) that occurs at the speed of [...]
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