Most people think change in an organization means doing something different just for the sake of doing something different. They are wrong, of course, but their thinking is not unfounded. They’re just victims of “bad change initiatives.” Too many organizations try to drive change through elaborate processes and procedures, often structured by large consulting firms [...]
Continue Reading →There’s a lot of disruption in the world.
I read today that more than 200,000 job cuts have been announced this month. Most announcements have been by big companies; we never hear about the smaller firms. In fact, many businesses have likely closed all together. We will not hear about those for a while.
These [...]
Continue Reading →Marketing Out of the Box
Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.
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Finance, Fundraising and Technology:Beyond the Bottom Line
Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.
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The notion that “Marketing isn’t Sales” is an old, but somewhat untrue statement in the real world. We marketers have learned the hard way that marketing’s number one priority is to drive revenue for the organization. I think we now realize that long-gone are the days [...]
Continue Reading →Piloting a CRM Initiative: Balancing People Process and Technology
Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.
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I read an interesting article the other day about wireless advertising. The article featured a firm called Mobliss (now PressOK Entertainment) that is fast becoming what some industry experts believe to be one of the leaders in the delivery of wireless advertising. They may very [...]
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