The misalignment of needs, values, and expectations means that the message and the mission of many nonproft organizations no longer connects in a meaningful way with new generations of prospective donors. This lack of a mission connection is the underlying reason, not the economy, for the decline in giving to majority of nonprofits and educational institutions today.

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We realize that we have little control over change. But, tomorrow, we’ll repeat the process with some other change in our lives as if we learned nothing about change yesterday. What a waste of time and energy.

We cannot control change. All we can control is the speed at which we adopt change.

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Yes, I like paper.li. Or at least I like what it has the potential to become with just a few minor additions. Paper.li pulls information from the tweets I send, although most of the content comes from the people on Twitter in order to round out the “news” for the day. Currently, there are no controls to fine-tune or otherwise tailor the content. I don’t get to choose whose content goes into the paper, nor do I get to filter it in anyway aside from the hashtag or a few select list options.

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Storming is a necessary part of life. It helps us to confront the issues and overcome the conflicts that prevent us from achieving greater successes. We must not be afraid to Storm, however uncomfortable it may be for us. Storming is especially critical when it serves to move projects or ideas forward, or supports growth in our personal lives. Refusing to Storm never allows us to be the best we can be, as an individual or as a member of team.

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It seems to me that understanding just one more thing about someone we work with or someone we love makes all the difference in how we can relate to them. This new understanding becomes a gift because, it not only changes our lives; it changes theirs.

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Life is no longer exclusively defined by what is happening in our physical presence. For many of us it resides in the palm of our hands and is illuminated by a tiny screen. Social media and digital technologies are only tools to help spread the message. What is most important for marketers to remember is simply: great stories and memorable experiences spread quickly to build brands.

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I just finished reading, The Fourth Turning, by William Strauss and Neil Howe. In the book, they apply their generational theories to the cycles of history and predict that we are now in the “Fourth Turning.”  They describe it like this:

The Fourth Turning is a Crisis, a decisive era of secular upheaval, when the [...]

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Social media tools help level the playing field for organizations that are “hearing impaired.” It’s like having a pair of super-charged, digital hearing aids that help you amplify just those frequencies you need to hear. This ability to listen, hear and actively engage in conversations 24/7 allow your organization unbelievable opportunities to learn from your customers, correct your mistakes, and build a loyal following.

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