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Posted by on Dec 22, 2010 in Business, Social Media, Technology, Web 2.0 | 0 comments

How I would improve paper.li

How I would improve paper.li

Yes, I like paper.li. Or at least I like what it has the potential to become with just a few minor additions. Paper.li pulls information from the tweets I send, although most of the content comes from the people on Twitter in order to round out the “news” for the day. Currently, there are no controls to fine-tune or otherwise tailor the content. I don’t get to choose whose content goes into the paper, nor do I get to filter it in anyway aside from the hashtag or a few select list options.

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Posted by on Sep 7, 2009 in Business, Social Media, Strategy, Web 2.0 | 2 comments

How to measure social media

How to measure social media

There is much talk in marketing circles about how to measure the impact of social media. Some measurements are hard, such as actual campaign response and conversion rate measures. Others are a bit softer, such as measuring campaign reaction frequency and tone (e.g., positive, neutral, negative). While both are valid measures, I do think we have been missing a broader, yet critical component of our measures—the overall financial impact of word-of-mouth (WOM) spread.

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Posted by on Jul 8, 2009 in Business, Cultural Change, Social Media | 0 comments

Why we need social media

Why we need social media

We need social media tools to help us maintain our ability to be human in the face of the demands made on us by our culture, our peers, and ourselves. These tools are now such an essential part of how we function as individuals and who we are together as a community, that living without social media and supporting technologies is unthinkable.

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Posted by on Jun 8, 2009 in Branding, Business, Cultural Change, Social Media | 0 comments

Digital is not a channel; it’s a life-connection tool.

Digital is not a channel; it’s a life-connection tool.

Life is no longer exclusively defined by what is happening in our physical presence. For many of us it resides in the palm of our hands and is illuminated by a tiny screen. Social media and digital technologies are only tools to help spread the message. What is most important for marketers to remember is simply: great stories and memorable experiences spread quickly to build brands.

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