The misalignment of needs, values, and expectations means that the message and the mission of many nonproft organizations no longer connects in a meaningful way with new generations of prospective donors. This lack of a mission connection is the underlying reason, not the economy, for the decline in giving to majority of nonprofits and educational institutions today.
Read More
We realize that we have little control over change. But, tomorrow, we’ll repeat the process with some other change in our lives as if we learned nothing about change yesterday. What a waste of time and energy.
We cannot control change. All we can control is the speed at which we adopt change.
Read More
We need social media tools to help us maintain our ability to be human in the face of the demands made on us by our culture, our peers, and ourselves. These tools are now such an essential part of how we function as individuals and who we are together as a community, that living without social media and supporting technologies is unthinkable.
Read More
Life is no longer exclusively defined by what is happening in our physical presence. For many of us it resides in the palm of our hands and is illuminated by a tiny screen. Social media and digital technologies are only tools to help spread the message. What is most important for marketers to remember is simply: great stories and memorable experiences spread quickly to build brands.
Read More
I am certain of two things, though. One: Everything about technology and social media interaction will continue to evolve. For those of us who are early adopters, we gain great insights into how that evolution may occur. Two: My friends, who don’t understand Twitter today, won’t understand the next step in the evolution either. Unfortunately, they will find themselves farther and farther behind; not just with technology, but also in their social interactions with others as many of their friends more readily adopt the changing way we communicate as a culture.
Read More
