PRESENTATION: Piloting a CRM Initiative

Piloting a CRM Initiative: Balancing People Process and Technology

Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

Delivered July 23, 2002, National Center for Database Marketing
Presented with Melissa Rehfus, Vice President, Marketing, Blue Cross Blue Shield of Florida

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Piloting a CRM Initiative