In the last four years, billions of dollars have been spent on CRM technology that doesn’t live up to its promise. A recent Gartner study suggests that nearly 60% of managers will view their CRM initiatives as failures. Organizations are wise to be skeptical of CRM system capabilities, but [...]
Continue Reading →One of the golden rules of successful marketing, as you well know, is the ability to deliver the “right” message to the “right” customer (or potential customer) at the “right” time. The CRM movement has managed a credible job helping us all to pull together the “right” message for the “right” customer, [...]
-
Articles
- January 2012
- October 2011
- May 2011
- January 2011
- December 2010
- October 2010
- September 2010
- November 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- January 2009
- December 2008
- November 2008
- October 2008
- December 2007
- February 2006
- August 2004
- July 2003
- May 2003
- April 2003
- December 2002
- September 2002
- July 2002
- May 2002
- October 2001
- September 2001
- July 2001
- June 2001
- May 2001
- April 2001
-
Calendar
February 2012 S M T W T F S « Jan 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 -
Meta

