Recently I had the privilege of proposing a couple of new product ideas to a small group of folks. Both ideas involved new media, never before used by the organization in this fashion. Early in the conversation one member in the group said something like, “…in the [...]
Continue Reading →When I was the CMO of a software engineering firm at the end of the dot com era, my boss would find a way to work, “If it’s a good idea, it’s worth doing poorly,” into every conversation. When I got over the annoyance of it, I realized he [...]
Continue Reading →Inside the customer’s mind – A framework for creating profitable customer relationships
Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.
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Continue Reading →Customers are Channel Neutral
Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.
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Finance, Fundraising and Technology:Beyond the Bottom Line
Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.
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The notion that “Marketing isn’t Sales” is an old, but somewhat untrue statement in the real world. We marketers have learned the hard way that marketing’s number one priority is to drive revenue for the organization. I think we now realize that long-gone are the days [...]
Continue Reading →Piloting a CRM Initiative: Balancing People Process and Technology
Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.
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Developing a Continuity of Contact Program
Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.
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