Recently I had the privilege of proposing a couple of new product ideas to a small group of folks. Both ideas involved new media, never before used by the organization in this fashion.  Early in the conversation one member in the group said something like, “…in the [...]

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When I was the CMO of a software engineering firm at the end of the dot com era, my boss would find a way to work, “If it’s a good idea, it’s worth doing poorly,” into every conversation.  When I got over the annoyance of it, I realized he [...]

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Inside the customer’s mind – A framework for creating profitable customer relationships

Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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Customers are Channel Neutral

Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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Finance, Fundraising and Technology: Beyond the Bottom Line

Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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The notion that “Marketing isn’t Sales” is an old, but somewhat untrue statement in the real world. We marketers have learned the hard way that marketing’s number one priority is to drive revenue for the organization. I think we now realize that long-gone are the days [...]

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Piloting a CRM Initiative: Balancing People Process and Technology

Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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Developing a Continuity of Contact Program

Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

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