PRESENTATION: Improving the bottom line

Improving the bottom line: A case study in direct marketing list management

Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.

Delivered December 11, 2002, National Center for Database Marketing
Presented with Trisha Lacey, Microsoft Corporation

Improving the Bottom Line