Developing a Continuity of Contact Program
Please note that this presentation is Dave Harkins’ work created in other partnerships or organizations and the design templates have not been changed. Additionally, this content may now be dated but can still be used as an idea starter for your specific needs.
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The acronym CRM is a confusing one. Many people say it stands for Customer Relationship Management, while others suggest Customer Relationship Marketing. Let’s take a look at how both of these acronyms are playing out.
Customer Relationship Management
In the mid-90′s while many of us were working on [...]
Continue Reading →Adopting a customer-centered marketing strategy sounds simple. Focusing on the customer’s needs, values and expectations, and subsequently providing value for the customer, is a goal to which many companies aspire, but far too few deliver. The key to successful implementation of a customer-centered strategy comes with the realization that [...]
Continue Reading →It goes without saying that Customer Relationship Marketing (CRM) is one of the most prevalent and important initiatives undertaken by corporations both large and small. Yet, industry experts claim that nearly five out of every ten CRM initiatives fail. What’s the difference between those that succeed and those that [...]
Continue Reading →When CRM began to evolve in the mid-90′s every software vendor who had an application that had anything to do with managing customer or prospect data began pitching itself as a “CRM System”. Many of these systems were built to address one particular aspect of CRM, such as Sales [...]
Continue Reading →In the last four years, billions of dollars have been spent on CRM technology that doesn’t live up to its promise. A recent Gartner study suggests that nearly 60% of managers will view their CRM initiatives as failures. Organizations are wise to be skeptical of CRM system capabilities, but [...]
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