Most people think change in an organization means doing something different just for the sake of doing something different. They are wrong, of course, but their... Read More
There’s a lot of disruption in the world.
I read today that more than 200,000 job cuts have been announced this month. Most announcements have been by big... Read More
The notion that “Marketing isn’t Sales” is an old, but somewhat untrue statement in the real world. We marketers have learned the hard way that... Read More
Piloting a CRM Initiative: Balancing People Process and Technology
Please note that this presentation is Dave Harkins’ work created in other partnerships or... Read More
I read an interesting article the other day about wireless advertising. The article featured a firm called Mobliss (now PressOK Entertainment) that is fast becoming... Read More