mister rogers remixed for a new generation
PBS Digital Studios released a video mashup of Mister Rogers by artist John D. Boswell today. The video called, Garden of Your Mind, is an autotuned tribute...
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you cannot control your brand
A company can only control its intention, its action and its reaction. If you think about it, this is only about 1/4 of a brand’s value when it plays out in daily interactions between the customer and the company. The customer controls the remaining 3/4 of the brand’s value based on their perceptions of how the company delivers, whether it be product quality, service and fit with the customers needs, values and expectations.
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Digital is not a channel; it’s a life-connection tool.
Life is no longer exclusively defined by what is happening in our physical presence. For many of us it resides in the palm of our hands and is illuminated by a tiny screen. Social media and digital technologies are only tools to help spread the message. What is most important for marketers to remember is simply: great stories and memorable experiences spread quickly to build brands.
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People are talking. Are you listening?
Social media tools help level the playing field for organizations that are “hearing impaired.” It’s like having a pair of super-charged, digital hearing aids that help you amplify just those frequencies you need to hear. This ability to listen, hear and actively engage in conversations 24/7 allow your organization unbelievable opportunities to learn from your customers, correct your mistakes, and build a loyal following.
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The “Great” Facebook Blackout
December 15, 2008, over a million members of Facebook.com planned to stop using the website for a day. It seemed many users were unhappy with the new layout, account...
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