We live in a different world than the one in which I grew up. Largely, our culture is more accepting, because those children who learned that “everyone gets a trophy just for showing up,” have become perhaps the most tolerant generation of young adults in our history.

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Storming is a necessary part of life. It helps us to confront the issues and overcome the conflicts that prevent us from achieving greater successes. We must not be afraid to Storm, however uncomfortable it may be for us. Storming is especially critical when it serves to move projects or ideas forward, or supports growth in our personal lives. Refusing to Storm never allows us to be the best we can be, as an individual or as a member of team.

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It seems to me that understanding just one more thing about someone we work with or someone we love makes all the difference in how we can relate to them. This new understanding becomes a gift because, it not only changes our lives; it changes theirs.

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Beware of Golden Anchors

On September 26, 2010 By

Golden Handcuffs eventually create what I call, “Golden Anchors”; employees who are too vested to leave, too secure in their current position and responsibilities, and too comfortable with their personal lifestyle. Beware of these Golden Anchors, for they are the quiet saboteurs of any change initiative within your organization.

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Richard Allen Pearlman, 18, an assistant scoutmaster with Troop 106, chartered to Trinity Lutheran Church in Queens, NY became the youngest victim of the terrorist attacks on September 11, 2001. He received The Honor Medal, with crossed palms, the highest award given by the Boy Scouts of America for an act of Heroism at extreme risk to oneself.

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It’s kind of like jumping off of a high-dive. I am not “brave” or “crazy”: I am feeling the fear and doing it anyway. This is my new “safe”. I am playing it safe – as safe as I can. I am embracing this change – this new chapter – and hanging on for dear life.

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The Residual Customer Value Calculator helps to estimate the value a single customer for your company over his/her lifetime.

The purpose of this calculator is not to create a defined and tangible customer value equation; rather, it’s to simply provide a way to estimate what a single customer might be worth based [...]

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There is much talk in marketing circles about how to measure the impact of social media. Some measurements are hard, such as actual campaign response and conversion rate measures. Others are a bit softer, such as measuring campaign reaction frequency and tone (e.g., positive, neutral, negative). While both are valid measures, I do think we have been missing a broader, yet critical component of our measures—the overall financial impact of word-of-mouth (WOM) spread.

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