Social media tools help level the playing field for organizations that are “hearing impaired.” It’s like having a pair of super-charged, digital hearing aids that help you amplify just those frequencies you need to hear. This ability to listen, hear and actively engage in conversations 24/7 allow your organization unbelievable opportunities to learn from your customers, correct your mistakes, and build a loyal following.

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Using just 140 characters, folks are striking up conversations around world on a variety of topics and in “real time” with Twitter.  If you are not already familiar with the tool, essentially users get a “platform” from which to speak about their passion (similar to a blog) that occurs at the speed of [...]

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Most people think change in an organization means doing something different just for the sake of doing something different. They are wrong, of course, but their thinking is not unfounded. They’re just victims of “bad change initiatives.” Too many organizations try to drive change through elaborate processes and procedures, often structured by large consulting firms [...]

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